Rolife, established in 2017, is a sub-brand of robotime. It is a leading Chinese cultural and creative toy brand, integrating design and development, brand operation, supply chain management, and global sales.
Since 2017, Rolife has adhered to Chinese design and produced cultural and creative toys for customers worldwide. We strive to be a well-known Chinese toy brand and expect more people to join us!
Rolife, established in 2017, is a sub-brand of robotime. It is a leading Chinese cultural and creative toy brand, integrating design and development, brand operation, supply chain management, and global sales.
The Story Behind Rolife
2007
Entry into the DIY field
Robotime designed and made the first wooden DIY electric dinosaur in the world. It became an astonishing breakthrough in the DIY field.
2008
Wooden DIY toy production
After adjusting the strategy according to the market and user portrait, Robotime designed static wooden DIY assembly models and opened the market.
2013-2014
Birth of DIY miniature houses and scene music boxes
Two new production lines, DIY miniature houses and scene music boxes, brought many female customers and this became the foundation for the establishment of Rolife.
2017
Establishment of Rolife
In 2017, Rolife was established. While providing intricately-designed DIY toys, Rolife encourages individuals to express their unique imagination for a joyful, exquisite, and beautiful lifestyle.
2019
Success of surprising figure doll - “Nanci”
The IP toy “Nanci” went popular and Rolife gained a lot of customers. Since then, the IP toys “Suri”, “Nai Hanhan” and “Yoola” were designed successively.
Now
Embrace the future
Now, Rolife has different product categories including surprising figure dolls, DIY miniature houses, 3D wooden puzzles, plastic miniature houses, book nooks, scene music boxes and pretend play houses.
With endless creativity and unbridled imagination, we are going to bring you more creative and attractive products. We are full of hope for the future!
2007
Entry into the DIY field
Robotime designed and made the first wooden DIY electric dinosaur in the world. It became an astonishing breakthrough in the DIY field.
2008
Wooden DIY toy production
After adjusting the strategy according to the market and user portrait, Robotime designed static wooden DIY assembly models and opened the market.
2013-2014
Birth of DIY miniature houses and scene music boxes
Two new production lines, DIY miniature houses and scene music boxes, brought many female customers and this became the foundation for the establishment of Rolife.
2017
Establishment of Rolife
In 2017, Rolife was established. While providing intricately-designed DIY toys, Rolife encourages individuals to express their unique imagination for a joyful, exquisite, and beautiful lifestyle.
2019
Success of surprising figure doll - “Nanci”
The IP toy “Nanci” went popular and Rolife gained a lot of customers. Since then, the IP toys “Suri”, “Nai Hanhan” and “Yoola” were designed successively.
Now
Embrace the future
Now, Rolife has different product categories including surprising figure dolls, DIY miniature houses, 3D wooden puzzles, plastic miniature houses, book nooks, scene music boxes and pretend play houses.
With endless creativity and unbridled imagination, we are going to bring you more creative and attractive products. We are full of hope for the future!
Awards
2023
Growth-type cultural enterprise - Suzhou Daily and Suzhou Cultural Creative Industry Federation of Suzhou
2021
VCON Award and AME Award - VOCN
Top 100 in Brand Grow - VCON
Transformation project implementation unit of copyright work - Copyright Office of Jiangsu Province
CTJPA Manufacturing Growth Award - China Toy and Juvenile Products Association
2020
Transformation project implementation unit of copyright work - Copyright Office of Jiangsu Province
Awards
2023
Growth-type cultural enterprise in Suzhou
2021
VCON Award and AME Award
Top 100 in Brand Grow
Transformation project implementation unit of copyright work
CTJPA Manufacturing Growth Award
2020
Transformation project implementation unit of copyright work
Core Values
Where Imagination Blooms,
And East Meets Trends.
Unleash imagination
Embrace creativity
Original design from China
We are inspired to create a miniature world where everyone can unleash imagination and embrace creativity. Everyone is free to roam in the cute and romantic world and find exclusive places for inner children.
As a Chinese brand, promoting Chinese original design worldwide and helping more people learn about Chinese culture and products are our goals. As it turns out, many products inspired by Chinese culture and history are popular both at home and abroad.
Where Imagination Blooms,
And East Meets Trends.
We are inspired to create a miniature world where everyone can unleash imagination and embrace creativity. Everyone is free to roam in the cute and romantic world and find exclusive places for inner children.
Our Team
Rolife boasts a professional creative team with more than 200 team members involving original design, content marketing, IP licensing, media promotion, and platform operations. More than half of the team are designers with rich experience and creative capabilities, aiming to better present Chinese original design for products and the brand.
Our Team
Rolife boasts a professional creative team with more than 200 team members involving original design, content marketing, IP licensing, media promotion, and platform operations. More than half of the team are designers with rich experience and creative capabilities, aiming to better present Chinese original design for products and the brand.
Globalization
900+ Global Agencies
10,000+ Global Offline Stores
TOP 3 In Industry Ranking
Global agencies: 900+
Global offline stores: 10,000+
Rank in the same industry: TOP 3
To provide our global customers better service, we have several online and offline sales channels including Amazon, AliExpress, Kmart, Hobbytown, etc. With a 15,000㎡ overseas warehouse, overseas shopping is convenient and efficient.
By 2024, Rolife expects to own more than 10,000 overseas offline stores all over the world including landmark cities.
Global agencies: 900+
Global offline stores: 10,000+
Rank in the same industry: TOP 3
To provide our global customers better service, we have several online and offline sales channels including Amazon, AliExpress, Kmart, Hobbytown, etc.
By 2024, Rolife expects to own more than 10,000 overseas offline stores all over the world including landmark cities.
Quality and Safety
While creating and designing premium products for our fans all over the world, we always think of environment, safety and sustainability. We are proud that we have obtained the FSC (Forest Stewardship Council) certification, which means our wood is from forests that are responsibly manageable and environmentally conscious. In addition, our company has qualified for ISO9001 international quality system certification. It is all about to give a guarantee of high quality.
While creating and designing premium products for our fans all over the world, we always think of environment, safety and sustainability. We are proud that we have obtained the FSC (Forest Stewardship Council) certification, which means our wood is from forests that are responsibly manageable and environmentally conscious.
All boards are made of basswood from Russia. With moderate hardness and delicate grain, the basswood is suitable for cutting and dyeing. At the same time, it is a renewable resource.
Why choose basswood?
Quality and Safety